Thailand's Largest Movie Theater Chain Will Accept Cryptocurrency
Major Cineplex, Thailandâs largest movie theater operator, is integrating cryptocurrency payments to allow movie-goers to buy everything from tickets to popcorn with bitcoin and other digital currencies.
The endeavor follows a partnership with Swiss fintech developer RapidzPay wherein the multiplex operator will deploy a digital payment ecosystem built by the latter firm to ingrate cryptocurrency payments at point-of-sale (PoS) machines at its theatres, according to Thai publication The Nation.
Cryptocurrency adopters and holders can send their payments to RapidzPayâs digital wallet via a mobile app to make those purchases whereas merchants in the same transaction will also be able to use the Swiss firmâs PoS platfo rm to accept both cryptocurrencies and fiat baht.
Major Cineplex owns 678 screens across Thailand including 7 in Camodia and 9 in Laos, with plans to expand to 1,000 screens by 2020, Forbes reports. The chainâs founder Vicha Poolvaraluck also owns McThai, the company with the developmental licensee for all McDonaldâs outlets in the country, operating 250 McDonaldâs restaurants in Thailand.
Major Cineplexâs director of marketing Chanya Tamrongweenichai stated:
âWith RapidzPOS and the RapidzPay mobile app, youâll be able to buy any services and products from us, such as movie tickets, popcorn and other different products with cryptocurrency.â
RapidzPayâs memorandum of understanding (MoU) with Major Cineplex follows the Swiss firmâs own expansion with a new office in Bangkok earlier this month.
RapidzPay is targeting a million active users in Thailand within the first year of its operations following the la unch of its wallet app which allows users to hold, trade and exchange multiple cryptocurrencies as well as buy crypto with fiat.
Thailand Warms to Cryptocurrency
The developments come at a time when Thailand is proactively emerging as a friendly jurisdiction for the cryptocurrency, blockchain and initial coin offering (ICO) ecosystem, under regulation. Thailandâs official securities markets regulator said it realized the âpotential of ICOsâ in late 2017, hinting at regulation â" in effect legalization under a rulebook â" at the time.
In March this year, the governor of Thailandâs central bank confirmed authorities were working on legislation to âcomprehensively regulateâ the cryptocurrency sector. To that end, the cabinet of Thailand approved two royal decree drafts aimed at regulating crypto transactions and enforcing taxes on adopters.
Thailandâs tax authority moved to waive a 7% value added tax (VAT) on individual cry ptocurrency investors in May, a move certain to encourage further adoption.
In a firm nod, the Securities and Exchange Commission (SEC) of Thailand announced an ICO regulatory framework â" now in effect since July 16 â" that allows ICO issuers to receive payments in seven cryptocurrencies including Bitcoin, Ethereum and Ripple. The regulatorsâ embrace has also seen the primary body of Thailandâs securities firms plan a joint cryptocurrency exchange in recognizing the growing retail and institutional interest in cryptocurrency trading.
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Source: Google News Thailand | Netizen 24 Thailand